• Keep away from disappointing investor pitches not committing one of the vital widespread errors.
  • Give attention to telling a fascinating story that does not get slowed down in quotes or stats. 
  • Hold it quick and do not shrink back from addressing your competitors. 
  • Visit the Business section of Insider for more stories.

Pitching traders within the hopes of touchdown funding is a tense however needed process when scaling your startup. You can also make the method much less taxing by making certain your pitch deck will not be overly sophisticated or too lengthy, two of the most typical errors entrepreneurs make of their decks. 

Insider spoke with profitable entrepreneurs and traders to assemble the 5 most typical errors founders make when presenting their pitch decks. They urged methods to keep away from or restore these important errors, which might value you thousands and thousands. 

First, inform traders a fascinating story 

Some of the essential points of a pitch deck is telling a narrative, mentioned Andrew Parker, founding father of senior service startup Papa. Final September, his firm raised $18 million in a Collection B, bringing its complete to $31 million. 

When Parker introduced Papa to traders, he began by highlighting the issues his startup would remedy. He used related statistics — for instance, there are 50 million US seniors and social isolation prices the US $7 billion per 12 months  — to rapidly present the business stakes to traders. 

“One of the best strategy could also be to make use of the titles [of your slides] as the muse to inform the story,” Parker informed Insider. “If the potential investor solely reads the titles will they be excited to speculate?” 

When Parker crafted his pitch deck, he drafted headlines of the foremost factors he wished to deal with. Particularly, he confirmed traders that elder care is an more and more essential business that Papa can capitalize on. 

Matt Martin Clockwise

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Whereas statistics and information factors are very important to any pitch, they will’t be the one components, mentioned Matt Martin, the co-founder of sensible calendar assistant Clockwise.

(Courtesy of Clockwise)


Do not get misplaced within the stats, quotes, or logos 

Whereas statistics and information factors are very important to any pitch, they can not be the one components, mentioned Matt Martin, the co-founder of sensible calendar assistant Clockwise. Martin’s startup raised $18 million in Collection B funding final 12 months, bringing its complete funding to $31.6 million. 

“Too usually I see founders lose the forest for the timber of their decks: An excessive amount of element and never sufficient storytelling,” Martin mentioned in an electronic mail to Insider. “Inform the story clearly first, then, help the narrative with information, quotes, and logos.” 

Echoing Parker, Martin suggests entrepreneurs do not get slowed down by the numbers. As an alternative, stability storytelling with different particulars that articulate your mission. “Key stats, buyer quotes, and headcount charts all have their place, however on the finish of the day, your job is to inform a compelling story about how that is going to turn out to be an enormous firm,” he mentioned by way of electronic mail. 

Consider the info, quotes, and logos are supplemental supplies that go with the narrative you are attempting to inform, Martin added. 

Do not lean on technical language — it betrays a insecurity

Founders who’re involved about sounding unqualified have a tendency so as to add additional particulars and technical vernacular to their pitch decks, making them illegible, Russ Heddleston, cofounder of safe doc sharing platform DocSend, previously told Insider

Heddleston’s firm has studied hundreds of pitch decks despatched to traders via its platform. He usually personally critiques these pitch decks earlier than deciding whether or not to ship them to enterprise capital contacts. If the displays are laden with jargon or complicated language, he will not ahead them. 

“It is like, I do not know what you do. I am not going to take the assembly,” Heddleston mentioned. “I do not perceive why blockchain is concerned with the canine strolling market. That does not make any sense to me.”

Handle your competitors 

Do not shrink back from the opponents in your business. As an alternative, present traders that you simply perceive your market panorama, the foremost gamers, and your opponents, Anu Duggal, the founding companion at Feminine Founders Fund, previously told Insider

Feminine Founders Fund invests in early-stage expertise firms run by girls and, oftentimes, Duggal sees pitch decks that keep away from the subject of competitors. Present traders you have completed your analysis; they’re anticipating your startup to have rivals. 

“After we take into consideration investing in an organization, we need to perceive — that is nice that you’ve an fascinating concept otherwise you noticed one thing that has the potential to be an thrilling enterprise — however we additionally need to perceive what’s already available in the market,” she mentioned.

Samir Smajic

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It might appear tempting to incorporate as a lot data as attainable, however conserving pitch decks easy is the perfect coverage, mentioned Samir Smajic, founding father of gross sales platform GetAccept.

(Courtesy of GetAccept)


Quick and easy is the perfect coverage 

It might appear tempting to incorporate as a lot data as attainable, however conserving pitch decks easy is the perfect coverage. In any case, “traders are sometimes not specialists, they’re generalists,” Samir Smajic, founding father of gross sales platform GetAccept, informed Insider. GetAccept raised $20 million in Collection B funding in December, bringing its complete to financing to $30 million. 

Traders need to know if the issue you are presenting is critical, if there is a market on your product, can your group execute on the plan, and is your resolution the one that may change the world, Smajic mentioned. 

“Attempt to construct out a pitch deck round a story the place every dot connects and the place it’s straightforward to observe the purple thread,” Smajic mentioned. 

To maintain pitch decks digestible, do not add pointless slides, Smajic urged. Round eight slides is suggested for early-stage firms whereas 14 is healthier for later-stage startups, he added. 

Moreover, in case you pitched an investor who does not know your business or market, in 20 minutes or much less, would they have the ability to clarify your product and offer you suggestions after, Smajic mentioned. Think about that query when weighing what to incorporate or how granular to make the pitch. 

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