• Keep away from disappointing investor pitches not committing some of the frequent errors.
  • Give attention to telling a fascinating story that does not get slowed down in quotes or stats. 
  • Preserve it quick and do not shrink back from addressing your competitors. 
  • Visit the Business section of Insider for more stories.

Pitching buyers within the hopes of touchdown funding is a worrying however mandatory activity when scaling your startup. You may make the method much less taxing by making certain your pitch deck shouldn’t be overly difficult or too lengthy, two of the commonest errors entrepreneurs make of their decks. 

Insider spoke with profitable entrepreneurs and buyers to collect the 5 most typical errors founders make when presenting their pitch decks. They advised methods to keep away from or restore these vital errors, which might price you tens of millions. 

First, inform buyers a fascinating story 

One of the crucial vital facets of a pitch deck is telling a narrative, stated Andrew Parker, founding father of senior service startup Papa. Final September, his firm raised $18 million in a Sequence B, bringing its whole to $31 million. 

When Parker introduced Papa to buyers, he began by highlighting the issues his startup would remedy. He used related statistics — for instance, there are 50 million US seniors and social isolation prices the US $7 billion per 12 months  — to rapidly present the trade stakes to buyers. 

“The most effective method could also be to make use of the titles [of your slides] as the inspiration to inform the story,” Parker instructed Insider. “If the potential investor solely reads the titles will they be excited to take a position?” 

When Parker crafted his pitch deck, he drafted headlines of the foremost factors he needed to handle. Particularly, he confirmed buyers that elder care is an more and more vital trade that Papa can capitalize on. 

Matt Martin Clockwise

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Whereas statistics and information factors are very important to any pitch, they’ll’t be the one elements, stated Matt Martin, the co-founder of sensible calendar assistant Clockwise.

(Courtesy of Clockwise)


Do not get misplaced within the stats, quotes, or logos 

Whereas statistics and information factors are very important to any pitch, they cannot be the one elements, stated Matt Martin, the co-founder of sensible calendar assistant Clockwise. Martin’s startup raised $18 million in Sequence B funding final 12 months, bringing its whole funding to $31.6 million. 

“Too usually I see founders lose the forest for the timber of their decks: An excessive amount of element and never sufficient storytelling,” Martin stated in an e mail to Insider. “Inform the story clearly first, then, help the narrative with information, quotes, and logos.” 

Echoing Parker, Martin suggests entrepreneurs do not get slowed down by the numbers. As an alternative, stability storytelling with different particulars that articulate your mission. “Key stats, buyer quotes, and headcount charts all have their place, however on the finish of the day, your job is to inform a compelling story about how that is going to grow to be an enormous firm,” he stated by way of e mail. 

Consider the information, quotes, and logos are supplemental supplies that flatter the narrative you are making an attempt to inform, Martin added. 

Do not lean on technical language — it betrays a insecurity

Founders who’re involved about sounding unqualified have a tendency so as to add further particulars and technical vernacular to their pitch decks, making them illegible, Russ Heddleston, cofounder of safe doc sharing platform DocSend, previously told Insider

Heddleston’s firm has studied hundreds of pitch decks despatched to buyers by means of its platform. He usually personally evaluations these pitch decks earlier than deciding whether or not to ship them to enterprise capital contacts. If the displays are laden with jargon or complicated language, he will not ahead them. 

“It is like, I do not know what you do. I am not going to take the assembly,” Heddleston stated. “I do not perceive why blockchain is concerned with the canine strolling market. That does not make any sense to me.”

Handle your competitors 

Do not shrink back from the opponents in your trade. As an alternative, present buyers that you simply perceive your market panorama, the foremost gamers, and your opponents, Anu Duggal, the founding accomplice at Feminine Founders Fund, previously told Insider

Feminine Founders Fund invests in early-stage expertise corporations run by ladies and, oftentimes, Duggal sees pitch decks that keep away from the subject of competitors. Present buyers you’ve got achieved your analysis; they’re anticipating your startup to have rivals. 

“After we take into consideration investing in an organization, we wish to perceive — that is nice that you’ve got an fascinating concept otherwise you noticed one thing that has the potential to be an thrilling enterprise — however we additionally wish to perceive what’s already out there,” she stated.

Samir Smajic

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It could appear tempting to incorporate as a lot data as doable, however protecting pitch decks easy is one of the best coverage, stated Samir Smajic, founding father of gross sales platform GetAccept.

(Courtesy of GetAccept)


Quick and easy is one of the best coverage 

It could appear tempting to incorporate as a lot data as doable, however protecting pitch decks easy is one of the best coverage. In any case, “buyers are sometimes not specialists, they’re generalists,” Samir Smajic, founding father of gross sales platform GetAccept, instructed Insider. GetAccept raised $20 million in Sequence B funding in December, bringing its whole to financing to $30 million. 

Buyers wish to know if the issue you are presenting is important, if there is a market in your product, can your staff execute on the plan, and is your resolution the one that may change the world, Smajic stated. 

“Attempt to construct out a pitch deck round a story the place every dot connects and the place it’s straightforward to comply with the purple thread,” Smajic stated. 

To maintain pitch decks digestible, do not add pointless slides, Smajic advised. Round eight slides is suggested for early-stage corporations whereas 14 is healthier for later-stage startups, he added. 

Moreover, if you happen to pitched an investor who does not know your trade or market, in 20 minutes or much less, would they be capable of clarify your product and provide you with suggestions after, Smajic stated. Contemplate that query when weighing what to incorporate or how granular to make the pitch. 

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