• Keep away from disappointing investor pitches not committing probably the most frequent errors.
  • Concentrate on telling a fascinating story that does not get slowed down in quotes or stats. 
  • Preserve it quick and do not draw back from addressing your competitors. 
  • Visit the Business section of Insider for more stories.

Pitching traders within the hopes of touchdown funding is a nerve-racking however mandatory process when scaling your startup. You may make the method much less taxing by making certain your pitch deck just isn’t overly sophisticated or too lengthy, two of the commonest errors entrepreneurs make of their decks. 

Insider spoke with profitable entrepreneurs and traders to collect the 5 commonest errors founders make when presenting their pitch decks. They instructed methods to keep away from or restore these vital errors, which might value you hundreds of thousands. 

First, inform traders a fascinating story 

Probably the most vital features of a pitch deck is telling a narrative, stated Andrew Parker, founding father of senior service startup Papa. Final September, his firm raised $18 million in a Sequence B, bringing its complete to $31 million. 

When Parker introduced Papa to traders, he began by highlighting the issues his startup would clear up. He used related statistics — for instance, there are 50 million US seniors and social isolation prices the US $7 billion per 12 months  — to shortly present the business stakes to traders. 

“The most effective method could also be to make use of the titles [of your slides] as the inspiration to inform the story,” Parker instructed Insider. “If the potential investor solely reads the titles will they be excited to take a position?” 

When Parker crafted his pitch deck, he drafted headlines of the main factors he needed to deal with. Particularly, he confirmed traders that elder care is an more and more vital business that Papa can capitalize on. 

Matt Martin Clockwise

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Whereas statistics and information factors are very important to any pitch, they will’t be the one elements, stated Matt Martin, the co-founder of good calendar assistant Clockwise.

(Courtesy of Clockwise)


Do not get misplaced within the stats, quotes, or logos 

Whereas statistics and information factors are very important to any pitch, they cannot be the one elements, stated Matt Martin, the co-founder of good calendar assistant Clockwise. Martin’s startup raised $18 million in Sequence B funding final 12 months, bringing its complete funding to $31.6 million. 

“Too typically I see founders lose the forest for the bushes of their decks: An excessive amount of element and never sufficient storytelling,” Martin stated in an electronic mail to Insider. “Inform the story clearly first, then, help the narrative with information, quotes, and logos.” 

Echoing Parker, Martin suggests entrepreneurs do not get slowed down by the numbers. As a substitute, steadiness storytelling with different particulars that articulate your mission. “Key stats, buyer quotes, and headcount charts all have their place, however on the finish of the day, your job is to inform a compelling story about how that is going to turn out to be an enormous firm,” he stated through electronic mail. 

Consider the info, quotes, and logos are supplemental supplies that flatter the narrative you are making an attempt to inform, Martin added. 

Do not lean on technical language — it betrays a insecurity

Founders who’re involved about sounding unqualified have a tendency so as to add further particulars and technical vernacular to their pitch decks, making them illegible, Russ Heddleston, cofounder of safe doc sharing platform DocSend, previously told Insider

Heddleston’s firm has studied 1000’s of pitch decks despatched to traders by way of its platform. He typically personally critiques these pitch decks earlier than deciding whether or not to ship them to enterprise capital contacts. If the shows are laden with jargon or complicated language, he will not ahead them. 

“It is like, I do not know what you do. I am not going to take the assembly,” Heddleston stated. “I do not perceive why blockchain is concerned with the canine strolling market. That does not make any sense to me.”

Tackle your competitors 

Do not draw back from the opponents in your business. As a substitute, present traders that you just perceive your market panorama, the main gamers, and your opponents, Anu Duggal, the founding companion at Feminine Founders Fund, previously told Insider

Feminine Founders Fund invests in early-stage know-how firms run by ladies and, oftentimes, Duggal sees pitch decks that keep away from the subject of competitors. Present traders you’ve got completed your analysis; they’re anticipating your startup to have rivals. 

“After we take into consideration investing in an organization, we need to perceive — that is nice that you’ve got an attention-grabbing thought otherwise you noticed one thing that has the potential to be an thrilling enterprise — however we additionally need to perceive what’s already out there,” she stated.

Samir Smajic

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It could appear tempting to incorporate as a lot info as potential, however maintaining pitch decks easy is the very best coverage, stated Samir Smajic, founding father of gross sales platform GetAccept.

(Courtesy of GetAccept)


Brief and easy is the very best coverage 

It could appear tempting to incorporate as a lot info as potential, however maintaining pitch decks easy is the very best coverage. In spite of everything, “traders are sometimes not specialists, they’re generalists,” Samir Smajic, founding father of gross sales platform GetAccept, instructed Insider. GetAccept raised $20 million in Sequence B funding in December, bringing its complete to financing to $30 million. 

Buyers need to know if the issue you are presenting is important, if there is a market on your product, can your staff execute on the plan, and is your resolution the one that can change the world, Smajic stated. 

“Attempt to construct out a pitch deck round a story the place every dot connects and the place it’s simple to observe the pink thread,” Smajic stated. 

To maintain pitch decks digestible, do not add pointless slides, Smajic instructed. Round eight slides is suggested for early-stage firms whereas 14 is best for later-stage startups, he added. 

Moreover, in the event you pitched an investor who would not know your business or market, in 20 minutes or much less, would they be capable of clarify your product and offer you suggestions after, Smajic stated. Take into account that query when weighing what to incorporate or how granular to make the pitch. 

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